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In marketing a paper ticket or coupon, which can be exchanged for financial discounts or rebates when buying the product. Usually coupons issued by consumer packaged goods manufacturers or retailers, to be used in retail stores as part of the sale of shares. They are often widely distributed by mail, magazines, newspapers, Internet and mobile devices such as mobile phones. Internet coupons have become popular recently, because there is no postage and the cost of printing responsibility of the user (which prints coupons) rather than giving them business. Mobile coupons have become a new and green alternatives, and no press is not what is required. Mobile coupons, coupon redemption as a way to gain popularity as more consumers use their mobile devices to be used for voice. "Football pools" promoters in the UK to use this name when it comes to the paper grids, which fill pair of players on the results of football (soccer) fittings. These players will be observed several crosses (x) with respect to individual game lists to indicate which they believe will end in a draw, and tied the match. Rewards for the correct prediction can be very high monetary value. Online retailers often refer to online coupons, as a "coupon codes", "advertising codes, promotion codes," "discount codes, key codes, promotional codes, trading codes, codes voucher "or" source codes ". Internet coupons, as a rule, to reduce the cost or free shipping, a specific dollar or percentage reductions, or some other offer to encourage consumers to buy specific products or acquire specific retailers. To print coupons were good for both consumers and a curse for retailers. For several years, printable coupons widespread fraud because the technology was behind the concept and advanced users about saving coupon ads in PDF files. Saving coupon PDF files deemed illegal use of coupons, and this is contrary to the manufacturer's coupon issuance goal. These days, printable coupons easier and safer for the press, but that did not ease the rules for some retailers, we have decided not to take them anymore.